Short-form ads for brands that want to reach women over 50

Brand: L'Agence

Product: Wool Coat

• Seventeen seconds, no dialogue
• Wet countryside light, boots through grass, a dog at heel
• Carries a whole mood without a word of voiceover
• For outerwear that needs to feel like a world, not a product shot

Brand: Soleil Doré

Product: Aurelia Sol

• Forty-three seconds — the longest piece here
• Macro beauty: skin, freckles, texture held close
• Cut to hold attention past the first three seconds
• For beauty brands whose product has to read on a phone screen

Brand: Caffe Vittoria

Product: Espresso Pour

• Eleven seconds, built to loop
• Studio product motion on black: gloved pour, suspended ice, cream droplet
• No face in frame, nothing competing with the product
• For brands whose hero is the thing itself

Brand: Mac Duggal

Product: Pink Lace Gown

• Thirteen seconds, shot in a conservatory
• Occasionwear on a woman your customer recognises
• Lace and natural light do the work
• For labels selling to women over fifty, not to twenty-five-year-olds